Do you ever find yourself staring at the wine list at your favorite local restaurant or wine bar and wondering how they selected those wines? Is it a great list….one you look forward to choosing something new from each time you visit? Or is it lacking in the selection or types of wines you’d like to see?
What do you care about when ordering a wine in a restaurant or wine bar? Is it simply the price and the varietal, or do you like to constantly try different things and depend upon the recommendations of the staff or owners to aid you in your decision? Do you go with the tried and true, or do you search out lesser known brands and take pleasure in discovering something new?
Most often, the wines on most restaurant and wine lists out there have been shown to the owner or manager at some point by a distributor (an organization that represents and sells many different brands of wine) representative and purchased based on the following qualities (sometimes some of these qualities more than others): price, varietal, quality, how well those types of wines fit their cuisine, clientele preferences, etc. There are many different distributors in CA, of all sizes but the few largest ones provide the majority of the wines most people see on most wine lists these days, and this is why we see a lot of the same brands over and over again wherever we go.
In some cases, the wines may have been brought to the business, directly from the winery, by way of a direct employee or brand manager, the winemaker/owner, etc. If purchased, the wines get shipped straight from the vineyard or winery to the business, without going through a middle-man (the distributor).
In still other cases, in CA, there are ‘brokers’, who act like a distributor (represent more than one brand, and act as the middle man between the winery and the business) but are much smaller and generally have a more specific product focus (ex: small boutique CA wineries from Sonoma/Napa, etc).
What are your favorite wines, the ones you go back to again and again, and why? Is there a wine you had once at a restaurant or tasting, but have been unable to find and purchase in your area afterwards?